Not all that glitters is gold:
OTAs vs Tour Operators in the era of Tourism 2.0
By Il Lupo e La Rondine for BeeYond Travel
Tourism is changing.
The data coming from the BIT, the “Borsa Internazionale del Turismo (International Tourism Exchange) that took place in Milan from 10 to 12 February, is an essential event for all tourism operators.
Ok, but how is it changing?
The most evident transformation is the one linked to the digitalization of businesses and tourism services.
Even the travel business has been absorbed by the pressing technological progress of the most recent years. The sector most affected by this new phase undoubtedly affects the Travel Agencies and Tour Operators.
The typical 2.0 Tourists book online travel, they gather information on-line, they book restaurants, experiences, and entrances to the main attractions.
In short, they are able to create a trip by themselves, a real custom vacation that is totally in line with their tastes and their expectations, without undergoing any market or sales logic.
At first, it might seem that this change of direction against the travel agencies is all in favor of the tourist, but is all that glitters gold?
The advent of OTAs, the online travel agencies such as Booking, HomeAway, Expedia has greatly facilitated the process of adaptation to the present times, this is a fact, but are we really sure that these channels are one hundred percent reliable?
The algorithms that regulate them allow us to find only the most chosen itineraries by travelers, thus proposing standardized and already been-there-done-that trips.
Among accommodations, for instance, you will find will only the most clicked ones, putting aside small hidden gems that simply have less luck online.
Where is the authenticity in all this?
The answer to this question is simple: there is not.
Only companies like BeeYond Travel can “sew” a trip on you like a perfect suit because they know the territory that they are selling and love it.
Here, the difference lies completely in one single word: passion, the uncontrollable desire to tell a land, in our case Puglia, through its traditions, its artistic beauties, its culinary art.
We partner with the local tour operator Salento Travel to protect you from unpleasant surprises. Enough with fake reviews on TripAdvisor!!!
These fake reviews just ruin the reputation of many structures, but also ruin the reputation of the area itself, just because on TripAdvisor someone said that in that particular area of the world everyone is rude, the food is bad, etc …
We would also never dream of cutting costs at the expense of our travelers; you can now find everything on the OTAs but have you ever wondered if the operator who offers a certain experience is covered by insurance? If all those people offering you food tasting experiences have the HACCP certificate? Guarantee that you will not get sick because of poorly managed food? Yes, we know…you should not worry about these things but it is important for you to know how important it is to rely exclusively on certified professionals because your experience and your health may be at risk.
We go beyond making sure that everything checks both professionally and legally, we personally test the experiences and only those able to engage us emotionally will be proposed… we do not sell cheap properties, nor cheap experiences, we sell them at the right price because we do not believe shortcuts and above all, we do not believe in the “hit and run tourism” phenomenon, unfortunately so fashionable nowadays. Just check out the pictures below to see us in action when selecting your experiences.
Our best reviews are the smiles of our customers when they return home satisfied and able to bring with them the desire to tell a beautiful and authentic story to friends and relatives, not to the world wide web.
We promise you a smooth holiday, tailor-made for you. For us, creating a trip is like inviting a traveler to our home: we will prepare everything before hands so you can feel pampered.